If you landed here, you may be wondering who I am and what I bring to #SHEA.

I’ve spent over 15 years across business, product, and technology. I hold four university degrees (I studied in the US, Poland, and Italy). I founded a startup that failed — and taught me more than any classroom ever could. Then came a director role at a startup valued at over $10 million, where I helped grow a team from a handful of people to sixty, shipped software products to global markets, and led brilliant people doing genuinely hard work.

That experience doesn’t just sit on my CV. It shapes everything I teach.

I know what breaks businesses at the strategic level — not the tools level. I know what it takes to build something that scales. And I’m currently doing it again: building, learning, and integrating AI and automation into my own business in real time, sharing every lesson as I go.

I hope the courses and frameworks for building scalable digital product businesses inside #SHEA — from your first offer to a system that runs without you being present in every role — will help you achieve your own version of success. The approach is rooted in strategy, structured around systems, and shaped by what’s actually working right now.

No fluff. No hustle mythology. No pressure to be everywhere at once.

Just a clear path, built for women who already know they’re capable — and are ready to build the infrastructure to prove it.

Welcome. I’m glad you’re here.

#XO
Iwona