Why does everybody tell you to start before you are ready?

Because READY does not exist per se. Because ready in NOW.

I was in my late twenties, so I had a business, but nobody knew who I was at the time. I was headed to the Virgin Islands and I had a very pretty girl waiting for me, so I was, umm, determined to get there on time.
At the airport, my final flight to the Virgin Islands was cancelled because of maintenance or something. It was the last flight out that night. I thought this was ridiculous, so I went and chartered a private airplane to take me to the Virgin Islands, which I did not have the money to do.
Then, I picked up a small blackboard, wrote “Virgin Airlines. $29.” on it, and went over to the group of people who had been on the flight that was cancelled. I sold tickets for the rest of the seats on the plane, used their money to pay for the chartered plane, and we all went to the Virgin Islands that night."

If you have been interested in entrepreneurship, you are probably already familiar with this story of Richard Branson's airline. He didn't even think about starting an airline. His ready was there and then and emerged as an opportunity to solve his problem and a problem of others. This story is also a great example of how to test and eventually start a business without having thousands of dollars on your bank account. Although there is a slight chance you will be starting an airline those tactics he used can be applied to different businesses. Let's analyze them step by step:

  1. The flight gets cancelled.
  2. Richard is determined to solve the problem - he goes over to see how much it costs to charter a plane.  
  3. He divides the cost by the number of seats on the plane & most probably (my guess) raises the price for a ticket a bit to cover the calculation error.
  4. He goes around and collects the money. 
  5. He goes and pays for the chartered airplane. 
  6. They all fly to Virgin Islands. 

How can you apply this to starting your own business? You have to remember that the approach depends on the type of a business you want to launch and although there are common blueprints to be followed, for some it may longer to start a business than for others. With hard work, dedication and a vision you can do it. Here are a few examples of people who started before they were ready. They TOOK ACTION:

  1. Sophia Amoruso built a worth millions of dollars online fashion retailer just by starting to sell vintage clothes that she found in thrift stores on eBay. She started almost 10 years ago by simply going to the second-hand clothes stores, picked the vintage ones, took good pictures and sold them for double the price. Was she ready? Most probably not at all. What she was, was broke and in need of money. 
  2. Mark Zuckerberg did not wait to be ready to start The Facebook. In fact, not many people know that, he had started a long time before by creating a messaging app that his father later used at his dental care practice. Mark built products, released them, tested, failed, succeeded and in the end, Facebook was created. Was he ready? He probably never even thought of being ready or not. He just did his thing. 
  3. Tove Jansson, a late author of one of my favorite childhood stories is mainly known for her books about small white creatures called Moomins. You might have heard of them. Everyone who knows The Moomins, knows Tove but they usually don't know what it took for her to become famous for her stories. Not many know about her paintings, her travels, her experiences and struggles that in the end led her to write her distinguished books. Was she ready? She did her thing. 


Imagine your favorite blogger or vlogger. Do you think they ever felt ready or got famous overnight? Of course not. They started small using the resources they had. They started putting out valuable content and improved over time. They learned how to do social media promoting, how to reach potential customers and what it is their audience really wants versus what they think their audience wants. In the end they figured out how to monetize their blog meaning how to make money with it. But it took them time and consistency. 

If you don't know yet what you want to do as your business or still haven't figure out how to turn your idea into money, start creating something that feels right to you. Ask your family and friends what it is that they think you are good at. Maybe there is something you didn't even realize you could turn into a passion-based business.

Do you remember what business is? Business is selling something in exchange for money. It can be a physical product, it can be a service, it can be a digital product. Is there anything right now that you can sell, do or create for selling? It can be old books, it can be clothes, it can be an hour of consulting or coaching, it can be you knowledge turned into an online course. 

If you are still stuck, ask people who have achieved the success you want to achieve. I bet they will be more than happy to help you out. Neither Tove, nor Mark nor Sophia were an overnight success. The key to their achievement was taking action and creating. If you want to achieve something, start doing. There will never be a perfect time so you may as well begin now.


If you want to learn some of the ways that you can start, download the PDF. 

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